The opening jingle should tell what’s in it for you. They are the ones that need to be convinced at most that the podcast will be worth listening to. When starting a podcast series, always try to think in the perspective of a new first time listener. Most times a voice over is part of the jingle as well. See it as a set of elements of the same breed.
Once you have that opening jingle created, you can create extractions of it for the closing tune, the bumpers and separate sound elements. And that’s what you need, a sort of suspense in a way that fits your format. Well, think of it like the entrance of a nightclub, a hip nightclub you knock on a black door someone opens it you see a staircase going up and as you go up those stairs you see the lightĪt the end and the music is getting louder and louder and you think this is going to be fun I guess. What do good opening jingles have in common? Okay regarding this point you can compare it with TV series blockbusters like Game of Thrones, Madman and Suits they all have really strong opening tunes. And when it comes to the opening jingle it would be great if your listeners immediately think hey this is something really worth listening to or hey that’s my favorite podcastagain! Needless to say with podcasts people listen from the start of an episode so the opening jingle is the most important one of all right? In most podcasts you have an opening jingle, a closing jingle, sometimes a few bumpers and sound elements here and there. Good podcast requires a sort of audio logo, a good jingle that establishes the podcast as something to take really seriously like a brand on its own. Good brands have well thought out brand logos. Some call it jingles, some use terms like audio imaging or sound logos and if you look at it from the perspective of a sound logo you can make a nice connection with a visual logo. When you start a new podcast series, what does it take to create an epic opening jingle? And how should it sound? We will give you some insights on the essence of podcast jingles.
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